Page du cours ✏️

Marketing - Economics and Business

90332

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Description

Course Program 

• Principles of marketing;
• Multidisciplinary approach (psychology, sociology, cultural anthropology);
•  Definition / concept of marketing;
•  Business and market;
• Marketing and value creation;
• The strategic marketing process (demand analysis, segmentation and targeting, offer analysis, positioning);
•  Models to support strategic decisions (Ansoff, BCG, McKinsey matrices, Porter);
•  Brand system (centrality of brand value, new competitive areas, national brand and private label);
•  Operational marketing (product, price, promotion, place);
•  The marketing plan.

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Crédits ECTS

6

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Langue d'enseignement

italiano

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Langue d'examen

italiano

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Langue des supports pédagogiques

italiano

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Acquis d'apprentissage fondamentaux

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Entité de gestion (faculté)

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