Course Program
PART I - The entrepreneurial system and the Competitive Environment:
- The Enterprise as a System;
- The Family Enterprise;
- The Relevant Environment for the enterprises;
- The Competitive Environment;
- The Environment in the Subjective Consideration of the Enterprise.
Resources and Distinctive Capabilities in the entrepreneurial System:
- The Enterprise as a Set of Resources;
- From Resources to Distinctive Capabilities;
- Resources, Distinctive Capabilities and Strategic Orientation.
Strategic Management:
- Strategy Formulation;
- Competitive Advantage;
- Competitive Strategies;
- Collaboration Strategies.
Growth Strategies:
- Vertical Integration Strategy;
- Diversification Strategy;
- Internationalization Strategy.
Strategic Planning:
- Meaning, Evolution, and Current Role of Business Planning;
- Planning Content: Underlying Conditions;
- Planning Content: Strategic Orientation.
Strategy Implementation: Organizational Design and Human Capital Management:
- entrepreneurial Organizational Systems, Organizational Design, Human Capital, and Competitive Advantage;
- General Aspects of organizational Design;
- Network Organizational Forms;
- Organizational Solutions for Implementing Corporate Strategies;
- The Role of Corporate Structures in Implementing Diversification Strategies.
Technological Innovation and Competitive Advantage: Analysis and strategic Management of Investments in R&D:
- R&D Investments, Technological Innovation, and Strategic Issues;
- Technology and Profitability: Innovation Protection and Investment Incentives;
- Operational Management: Innovation through Projects.
PART II
Models of Cost, Revenue, Contribution, and Profit:
- The Structural Isocost Curve as the Law of Structural State Change;
- Structural Adjustments, Structural Transformations, and Restructurings.
Systemic Analysis of Operating Leverage:
- Methods of Determination and Meaning;
- The Risk-Return Profile as Model for Analyzing the Relationship Between the entrepreneurial System and the Financial System;
- The Evolutionary Dynamics of the Enterprise Between Economics and Finance;
- Enterprise Development and Financial Compatibility;
- Possibilities and Limits of Resorting to Borrowing;
- Operating Profitability and Net Profitability.
Relationships Between Industrial Profitability and Net Profitability with Debt and Tax Rate:
- Financial Leverage;
- Risk in Governance Action.
