The course of Economics and Business Management aims to provide the basic concepts necessary for the analysis, understanding and interpretation of the functioning of business, relations with the external environment and the dynamics of government, deepening the main theoretical models and strategies actually implemented by the same companies aimed at creating value and risk analysis in government.
Course Program
PART I - The entrepreneurial system and the Competitive Environment:
- The Enterprise as a System;
- The Family Enterprise;
- The Relevant Environment for the enterprises;
- The Competitive Environment;
- The Environment in the Subjective Consideration of the Enterprise.
Resources and Distinctive Capabilities in the entrepreneurial System:
- The Enterprise as a Set of Resources;
- From Resources to Distinctive Capabilities;
- Resources, Distinctive Capabilities and Strategic Orientation.
Strategic Management:
- Strategy Formulation;
- Competitive Advantage;
- Competitive Strategies;
- Collaboration Strategies.
Growth Strategies:
- Vertical Integration Strategy;
- Diversification Strategy;
- Internationalization Strategy.
Strategic Planning:
- Meaning, Evolution, and Current Role of Business Planning;
- Planning Content: Underlying Conditions;
- Planning Content: Strategic Orientation.
Strategy Implementation: Organizational Design and Human Capital Management:
- entrepreneurial Organizational Systems, Organizational Design, Human Capital, and Competitive Advantage;
- General Aspects of organizational Design;
- Network Organizational Forms;
- Organizational Solutions for Implementing Corporate Strategies;
- The Role of Corporate Structures in Implementing Diversification Strategies.
Technological Innovation and Competitive Advantage: Analysis and strategic Management of Investments in R&D:
- R&D Investments, Technological Innovation, and Strategic Issues;
- Technology and Profitability: Innovation Protection and Investment Incentives;
- Operational Management: Innovation through Projects.
PART II
Models of Cost, Revenue, Contribution, and Profit:
- The Structural Isocost Curve as the Law of Structural State Change;
- Structural Adjustments, Structural Transformations, and Restructurings.
Systemic Analysis of Operating Leverage:
- Methods of Determination and Meaning;
- The Risk-Return Profile as Model for Analyzing the Relationship Between the entrepreneurial System and the Financial System;
- The Evolutionary Dynamics of the Enterprise Between Economics and Finance;
- Enterprise Development and Financial Compatibility;
- Possibilities and Limits of Resorting to Borrowing;
- Operating Profitability and Net Profitability.
Relationships Between Industrial Profitability and Net Profitability with Debt and Tax Rate:
- Financial Leverage;
- Risk in Governance Action.
