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Sales Management

FBW14453

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Description

• General principles of sales management 
• The marketing approach of relationship marketing as the basis of a successful customer relationship 
• Psychological and legal basics of customer contact 
• Structure of a personal consultation 
• Structure of a telephone conversation 
• The sale with the help of written documents 
• Sales by means of digital media (e- and m-commerce) 
• The sale in an international context 
• Dealing with dissatisfied customers - complaint management

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Crédits ECTS

5

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Langue d'enseignement

Deutsch

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Langue d'examen

Deutsch

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Langue des supports pédagogiques

Deutsch

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Acquis d'apprentissage fondamentaux

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Entité de gestion (faculté)

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