This module provides students with the essentials of applied empirical business research for managers. It also highlights the increasing role of knowledge management and the efficient conduct of information gathering activities in a rapidly changing business environment.
During the course, students learn the empirical tools necessary to analyze data sets from a wide variety of topics in a meaningful way. They then use these tools with the latest statistical software to analyze realistic data sets from a wide range of economic topics, such as digital markets or business surveys. The participants prepare their results in a structured and comprehensible manner in a term paper and present them in a presentation.
