Page du cours ✏️
- Marketing
- FBW131
- Description
-
- Marketing as a management task and strategic marketing
- Marketing objectives
- Marketing strategies and
- Marketing measures (product, price, communication and distribution strategies)
- Basics of consumer behaviour
- Market research
- Competitive strategies
- Case studies.
- Crédits ECTS
- 5
- Langue d'enseignement
- Deutsch
- Langue d'examen
- Deutsch
- Langue des supports pédagogiques
- Deutsch
- Acquis d'apprentissage fondamentaux
-
- Ability to plan and manage the resources of integrated industrial systems on a tactical decision level for medium-term activities(CL2 - IEB - Ability to plan and manage the resources of integrated industrial systems on a tactical decision level for medium-term activities)
- Apply the variables of the marketing mix according to the purchasing behavior of the agents involved in industrial markets.(CE6 - IEB - Apply the variables of the marketing mix according to the purchasing behavior of the agents involved in industrial markets. )
- Acquis d'apprentissage terminaux
-
- Catégorie de cours
- Entité de gestion (faculté)
- Industrial Engineering Program ( UTT)