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Business Organization
MK.4425

Description
-        Fundamentals of business administration: production factors; principles; economic efficiency; productivity; profitability; liquidity; balance sheet; external and internal accounting; cash flow.
-        Investment calculation: static calculation (cost, profit, profitability comparison calculation, amortisation calculation); dynanmic calculation methods (net present value method, annuity method, internal rate of return method; amortisation calculation);
-        Location factors: McKinsey; Steiner model;
-        Organisational forms: Job; job staffing plan; job evaluation; job description; function plan; lines; matrix; project; division; staff; organisational structure, process organisation; BPR; company forms;
-        Strategic marketing: Ansoff; BCG; McKinsey; Porter; 5-P strategy; product life cycle;
Experience curve;
-        Portfolio analysis 

Crédits ECTS
5

Langue d'enseignement
Deutsch

Langue d'examen
English/Deutsch

Langue des supports pédagogiques
Deutsch/English

Acquis d'apprentissage fondamentaux

Entité de gestion (faculté)