Objectives
This course explores business management concepts and techniques in the context of international competition, analyzing their managerial implications at the operational level. It also covers marketing tools available to companies and how to use them to gain a competitive advantage. The course aims to help students understand the tools and models necessary for interpreting and critically analysing the challenges and strategic opportunities that arise from conducting business activities across national borders. Additionally, the course aims to develop students' ability to critically analyse the reality of multinational companies by studying real business situations and applying theoretical knowledge. The teaching method will facilitate these objectives. To achieve the training objectives, ex cathedra lessons are supplemented with company testimonials and case studies. The case studies present real business situations and aim to facilitate learning
Course program
Part One: Introduction and Overview
Chapter 1: Globalization
Part Two: National Differences
Chapter 2: National Differences in Political, Economic, and Legal Systems
Chapter 3: National Differences in Economic Development
Chapter 4: Differences in Culture
Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability
Part Three: The Global Trade and Investment Environment
Chapter 6: International Trade Theory
Chapter 7: Government Policy and International Trade
Chapter 8: Foreign Direct Investment
Chapter 9: Regional Economic Integration
Part Four: The Global Monetary System
Chapter 10: The Foreign Exchange Market
Chapter 11: The International Monetary System
Chapter 12: The Global Capital Market Part Five: The Strategy and Structure of International Business
Chapter 13: The Strategy of International Business
Chapter 14: The Organization of International Business
Chapter 15: Entering Developed and Emerging Markets Part Six: International Business Functions
Chapter 16: Exporting, Importing, and Countertrade
Chapter 17: Global Production and Supply Chain Management
Chapter 18: Global Marketing and Business Analytics
Chapter 19: Global Human Resource Management
Chapter 20: Accounting and Finance in International Business
Part Seven: Integrative Cases
How the iPhone Is Made: Apple’s Global Production System
Kenya: An African Lion
Poland: Eastern Europe’s Economic Miracle
