The study course creates an in-depth understanding of start-up and business development processes from a business idea to a finished product. Within the framework of the study course, the task of the module is to develop students' competencies in the development of new products and technology transfer, to develop entrepreneurial skills and to apply the acquired knowledge about the development of new products in practice. At the same time, the development of general creative and planning skills, as well as the ability to present individual ideas will be developed. The study work is focused on the acquisition of knowledge by doing (“hands on approach”) and the development of integrated - theoretical and practical knowledge.
Course contents:
- Introduction. Innovation and technology transfer. Commercial foundations. Belbin test.
- The project proposal presentation. Project selection. Project Group. Team role in the company and new product development.
- Project management. Fundamentals of business.
- Identification of needs.
- Determination of a product functions/features. Categories of functions. Functional thinking.
- Needs - function matrix, QFD matrix. Initial product specification (in product functions based specification).
- The development of concept. Creative thinking.
- Creative thinking techniques. Integration of needs/functions a product.
- Concept sketches. Concept presentations.
- Concept evaluation (screening, scoring).
- Concept development tunnel. TRIZ method, its application of a creation of concept.
- Strategic development of a product and its economic justification.
- Technologies of the industry. Product architecture. Product functions.
- Technologies of the industry.
- Identification of control factors, noise factors and performance metrics (P-diagram).
- Design as an added value of the product.
- Robust design. Product architecture.
- Principles of prototyping, basics of prototyping. Testing of products.
- Patents and intellectual property. Claims, pursue applications.
- Product development economics, specification for financial calculations. Costs, cost analysis and planning.
- Fundamentals of a company strategic planning. Strategic planning of a product development.
- Product marketing, sales channels. Product marketing in international markets. Export strategies. International legal environment.
- Investments and attraction of funds for a company/product development.
- Negotiations, dialogues, social dialog, development of presentation skills.
- Contract book, presentations.
