As the marketing environment is constantly changing, keeping up to date with current trends and debates is of utmost importance. In this course students will explore contemporary issues that have a significant impact on marketing practices. The course also introduces students to current themes and emerging theoretical advancements in marketing scholarship, for example the impact of new technologies, sustainable practices in marketing, the implications of gender and diversity in marketing practices etc. The course will equip students with relevant skills to deal with contemporary marketing challenges and to critically assess marketing strategies within their areas of interest, fostering a deeper understanding of practical marketing management.
Course Content:
• Brand Cultures in Digital Space
• Ethics and Politics of Consumption
• Cultural Appropriation and Marginalized Communities
• Gender in Marketing: Femvertising and 4th Wave Feminism
• Sustainable Marketing and Green Consumption
• The Future of Digital Marketing
• Big Data and the Future of Marketing Research and Analysis
• Ethical Debates in Marketing Management
• Social Marketing and Consumer Citizenship
