Course Page ✏️

Marketing - Economics and Business

90332

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Description

Course Program 

• Principles of marketing;
• Multidisciplinary approach (psychology, sociology, cultural anthropology);
•  Definition / concept of marketing;
•  Business and market;
• Marketing and value creation;
• The strategic marketing process (demand analysis, segmentation and targeting, offer analysis, positioning);
•  Models to support strategic decisions (Ansoff, BCG, McKinsey matrices, Porter);
•  Brand system (centrality of brand value, new competitive areas, national brand and private label);
•  Operational marketing (product, price, promotion, place);
•  The marketing plan.

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ECTS credits

6

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Teaching Language

italiano

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Exam Language

italiano

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Support Materials Language

italiano

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Basic Learning Outcomes

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Managing Entity (faculty)

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