1. INTRODUCTION TO THE COMPANY’S STRATEGY:
2. STRATEGIC ANALYSIS INSTRUMENTS:
- Objectives values and results of strategic analysis;
- Sector Analysis;
- From sector analysis to the analysis of competitors;
- Resources and skills as the basis of strategy;
- The development of resources and skills;
- Analysis of organizational forms and directional systems: the foundations of strategic implementation.
3. ANALYSIS OF COMPETITIVE ADVANTAGE:
- The nature and sources of competitive advantage;
- Cost advantage;
- the advantage of differentiation.
4. BUSINESS STRATEGIES IN DIFFERENT COMPETITIVE CONTEXTS:
- The evolution of the sector and the strategic changes;
- Technology and Innovation Management;
- Competitive advantage in mature industries.
5. GROUP STRATEGIES:
- The analysis of vertical integration;
- Global Strategies and Multinational Enterprises;
- Diversification strategy;
- Group strategy application: the management of diversified companies;
- Current trends in strategic management.
