The course joins together statistical theory and practice by exploring market surveys data. The focus is on the assessment of the consumers behavior and the market segmentation. An introductory part is devoted to draw up the market survey, by working on the questionnaire and the design of the data collection. Subsequently, the analysis of the data will be performed with statistical methods. Linear regression, analysis of variance, non-linear and explorative multivariate methods will be used in order to figure out the consumers attitudes.
