The course aims to examine the concepts and techniques for strategic and operational management of the enterprise in order to compete in an increasingly complex environment. The teaching objectives are:
- to acquire basic knowledge of management principles;
- to understand the tools and models that allow to interpret and critically analyze the challenges and strategic opportunities arising from the development of business activities;
- to develop the ability to critically analyze the reality of companies, through the study of real business situations, and the ability to apply the theoretical knowledge acquired.
Course program
Chapter 1 Strategy, Business Models, and Competitive Advantage
Chapter 2 The Strategy Formulation, Strategy Execution Process
Chapter 3 Evaluating a Company’s External Environment
Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9 Ethics, Corporate Sustainability, and Strategy
Chapter 10 Superior Strategy Execution—Another Path to Competitive Advantage
