The course is based on Marketing topics, presenting both the basics and advanced key points. Practical activities, case studies, simulations and presentations are included. In particular, it is an original course focused on practical business cases like, for example, the launch and promotion of products in dynamic markets. Attending students work with a market simulator (MarkStrat – StratX) under licence, free for students. The course starts with the whole marketing framework, and presents strategic marketing (mainly segmentation, targeting and positioning). It explains product management, price definition, distribution management and the essentials of promotions and communication.
