Course Page ✏️
- Sales Management
- FBW14453
- Description
-
• General principles of sales management
• The marketing approach of relationship marketing as the basis of a successful customer relationship
• Psychological and legal basics of customer contact
• Structure of a personal consultation
• Structure of a telephone conversation
• The sale with the help of written documents
• Sales by means of digital media (e- and m-commerce)
• The sale in an international context
• Dealing with dissatisfied customers - complaint management - ECTS credits
- 5
- Teaching Language
- Deutsch
- Exam Language
- Deutsch
- Support Materials Language
- Deutsch
- Basic Learning Outcomes
- Managing Entity (faculty)