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Marketing (Basics)

FBW12400

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Description

• Marketing as a management task and strategic marketing 
• Marketing goals 
• Marketing strategies and 
• Marketing measures (product, price, communication and distribution strategies) 
• Basics of consumer behavior 
• Market research 
• Competitive Strategies 
• Case Studies

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ECTS credits

5

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Teaching Language

Deutsch

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Exam Language

Deutsch

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Support Materials Language

Deutsch

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Basic Learning Outcomes

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Managing Entity (faculty)

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