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Marketing Management

FBW14452

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Description

• Emergence and development of marketing 
• Marketing Management Process 
  • Information gathering and analysis process 
  • Process of marketing planning - goals and strategies in marketing 
  • Process of anchoring in operational marketing instruments 
  • Process of marketing controlling

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ECTS credits

5

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Teaching Language

Deutsch

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Exam Language

Deutsch

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Support Materials Language

Deutsch

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Basic Learning Outcomes

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Managing Entity (faculty)

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