Course Page ✏️
- Marketing - bearbeiten
- FBW131
- Description
-
- Marketing as a management task and strategic marketing
- Marketing goals
- Marketing strategies and Marketing measures (product, price, communication and distribution strategies)
- Basics of consumer behavior
- Market research
- Competitive Strategies
- Case Studies
- ECTS credits
- 5
- Teaching Language
- Deutsch
- Exam Language
- Deutsch
- Support Materials Language
- Deutsch
- Basic Learning Outcomes
- Managing Entity (faculty)