Course Page ✏️
- Marketing
- FBW131
- Description
-
- Marketing as a management task and strategic marketing
- Marketing objectives
- Marketing strategies and
- Marketing measures (product, price, communication and distribution strategies)
- Basics of consumer behaviour
- Market research
- Competitive strategies
- Case studies.
- ECTS credits
- 5
- Teaching Language
- Deutsch
- Exam Language
- Deutsch
- Support Materials Language
- Deutsch
- Basic Learning Outcomes
-
- Ability to plan and manage the resources of integrated industrial systems on a tactical decision level for medium-term activities(CL2 - IEB - Ability to plan and manage the resources of integrated industrial systems on a tactical decision level for medium-term activities)
- Apply the variables of the marketing mix according to the purchasing behavior of the agents involved in industrial markets.(CE6 - IEB - Apply the variables of the marketing mix according to the purchasing behavior of the agents involved in industrial markets. )
- Final Learning Outcomes
-
- Course categorized
- Managing Entity (faculty)
- Industrial Engineering Program ( UTT)