Course Page ✏️

Marketing

131

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Description

- Marketing as a management task and strategic marketing - Marketing objectives - Marketing strategies and - Marketing measures (product, price, communication and distribution strategies) - Basics of consumer behaviour - Market research - Competitive strategies - Case studies.

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ECTS credits

5

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Teaching Language

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Exam Language

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Support Materials Language

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Basic Learning Outcomes

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Managing Entity (faculty)

Industrial Engineering Program ( UTT)

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