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Industrial Marketing

512104006

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Description

I. Concept, origin and characteristics of Industrial Marketing
T.1: NATURE AND SCOPE OF INDUSTRIAL MARKETING
T.2: INDUSTRIAL DEMAND AND CONSUMER BEHAVIOR
II: MARKETING-MIX in the Industrial Sector
T.3: PRICING DECISIONS
T.4: PRODUCTS DECISIONS.CONCEPT AND DIMENSIONS OF INDUSTRIAL PRODUCTS
T.5: DECISIONS ON DISTRIBUTION
T.6: COMMUNICATION DECISIONS
III. Marketing Plan
T.7: STRATEGIC MARKETING

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ECTS credits

6

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Teaching Language

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Exam Language

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Support Materials Language

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Basic Learning Outcomes

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Managing Entity (faculty)

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